Champion doesn’t just make classic American athletic wear, we invented it. We’ve earnt our authenticity, and we earn it again every day. That’s what makes us Champion. Designed for everybody, Champion transcends the gym, the field, the studio or the street. 

Champion is for the love of your sport, whatever you choose. Embrace your Inner Champion. 


ALWAYS AT THE FOREFRONT OF TECHNICAL INNOVATION AND STYLE:

  • We pioneered and patented reverse weave sweatshirts 
  • We developed the first cotton football jerseys 
  • Created the first hooded sweat 
  • Invented the first reversible tee 
  • Made the first breathable mesh short 
  • Developed the first supportive jogging bra

NEW SEASON CHAMPION

An awesome range of Champion tees and fleece will be hitting our stores soon. Classic scripts, soft fabrics and hot new colours are not far away. Check back here soon or sign up to the SportsPower Fan Club for updates so you don’t miss out.